Like in life, you do not get a second chance to make the first impression.

Put your best foot forward on the web when you are READY and OPEN for business. How many times have you been put off by 'Under Construction' sites. Now imagine inviting your customers to visit your store when part of it is still under construction.

Lesson # 1:
You need to follow the real world common sense procedures and systems to succeed in the virtual world.

Do not be in a terrific hurry to get started on the web. Ensure that a complete QC is done by a professional webmaster. Next you need to involve a professional e-marketer to ensure that your site is search engine friendly.

Lesson #2:
If you are not listed in the popular search engines how are potential customers ever going to find you.

The real challenge starts when you have done the above. How do you stay away from the clutter and stand out from the crowd. You once again need professional help from a search engine optimisation expert. Saving these few dollars is going to waste the investment you made in developing your web presence.

Lesson #3:
The best dollars that you spend on the web are the ones spent on search engine optimisation.

Having done all of above you still need one more virtue. PATIENCE! The web is not magic. It is just another sales channel. You need to follow-up on the sales leads generated from the web site to close the deals. This is where most organisations fail.

Lesson # 4:
Closely follow up on each sales lead generated by the web site because that is the only way you will put dollars in your account.

And finally, don't get disheartened if your web site does not succeed. It may be a case of your business plan not being on solid ground. You need multiple revenue streams and not bank on eyeballs to generate revenue.

Lesson# 5:
Learn to call it a day at the right time, cause there is no point in bleeding to death. Morbid as this may sound, money saved in bank is better than money floundered on the web!

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