How often have you heard web site owners complain, "I spent a fortune developing my web site and I don't seem to attract the right kind of visitors". Or the other extreme, "I am getting one million page views and 36,000 unique visitors per month!"

Frankly, both of them are sad stories. What then is the right measure of gauging the success for a web presence, you may ask.

It is simply this. Is your web site a profit centre?

To achieve this you don't have to look far. In one word the answer lies in 'Google'. Yes, go to Google Adwords. Register your site and place a bid for a handful of carefully chosen keywords that visitors to Google would use to find your web site. If you have a hard time getting a fix on the right keywords/phrases, use the keyword suggestion tool provided by Google to help you select the appropriate key words.

Another option is to use a professional company go to the backend of Overture (the technology company that drives Yahoo) and find the frequency of keywords being used by surfers to find your business online. Based on historical data, you can get the right keywords.

Google will debit your credit card only for targeted click-throughs. The media exposure is gratis.

It is important to monitor the success of your Adwords campaign to ensure higher placement and optimization on the bidding process. If all this sounds complicated, leave it to the professionals to manage your account.

A few hundred dollars spent on Google Adwords will be the best investment you ever made on the web. Guaranteed.

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