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<tr><td valign=top><br /><font face="Verdana,Arial,Helvetica" size="4" color="#0D3A75"><b>In 2007 Build An Online Community</b></font></td></tr>

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<p>While others are still making their new year resolutions, my advice to you is simple. Get a head start to the new year by building an online community for your web site.</p>

<p>A good example of an online community is the one run by Green Community at <a href="http://www.greencommunity.ae" target="_blank">www.greencommunity.ae</a>.</p>

<p>An online community is a forum for like minded individuals and corporates with common interests to share information in a meaningful way, online. The power that drives the community site is YOU, as in Time magazine's Personality of the year, YOU.</p>

<p>You may think that building an online community is just a matter of setting up a Bulletin Board or a Chat Room and then sitting back and waiting for the people to come in, but there is a lot more to it than that.</p>

<p>Here are some pointers.</p>

<ol>
	<li>Start by hiring a professional to build it for you.</li>
	<li>Add interactivity to your web site.</li>
	<li>Build 'stickyness' (In the internet domain they don't say, How are you doing?, instead, How sticky are you?)</li>
	<li>Add bonding functionality.</li>
	<li>Discussions must be open to registered members.</li>
	<li>Forums topics should be threaded, not flat.</li>
	<li>Let your readers judge each other so you don't have to judge them yourself.</li>
	<li>Graphics and video (Hello YouTube!) are a must.</li>
	<li>Add utility and relationship builder tools - Calendars, email/SMS alerts.</li>
	<li>Build a feedback mechanism so your community grows organically.</li>
</ol>

<p>Once you have built your online community, send me an e-invite (<a href="mailto:sharad@cyber-gear.com">sharad@cyber-gear.com</a>) to join.</p>

<p>Cheers and have a great 2007! </p>




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