Trust Google to come up with technology that helps you make more money online. For sure their guiding principle is customer focused and built around the phrase, “Show me the money”.

On the web, just as it is important to know what works, it is equally important to know what does not work for you. Every business is unique and can perform differently in different markets under the same conditions.

The days of simply finding comfort in knowing visitor statistics are over. The next generation web businesses need to know the specific browsing pattern, monitor user experiences, build feedback generated interactive FAQ’s and use viral marketing to grow the online community. e-CRM helps build ‘stickiness’ and customer loyalty.

Here are some terms you need to understand to monitor your online presence.

Funnel Visualization
Helps you find out which pages result in lost conversions and where your would be customers go.

Keyword Campaign Comparison
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business. Of course, Google Analytics tracks keywords on other search engines as well.

GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.

Site Overlay
See traffic and conversion information for every link as you browse your site.

Google Analytics lets you see where your visitors come from, what they do on your site, and whether they're being converted into customers. You'll improve your online results, write better ads, strengthen your marketing initiatives and create higher-converting websites.

Measure, manage and maximize the metrics, implement the action plan and you are well on your way to seeing higher ROI.

To get started, have your webmaster set-up an account for you with Google. The best news is, it is for FREE and it WORKS!

For more information, contact: Sharad Agarwal, CEO, Cyber Gear LLC

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