Here are some interesting stats to make your search on the web more efficient.
Top 5 search engines by searches in August 2007-09-29
| Provider |
Searches (000) |
Share of Total Searches (%) |
| Google |
4,199,495 |
53.6 |
| Yahoo |
1,561,903 |
19.9 |
| MSN |
1,011,398 |
12.9 |
| AOL |
435,088 |
5.6 |
| Ask.com |
136,853 |
1.7 |
So Google or Yahoo?
Yahoo rates higher in terms of customer satisfaction than Google. That's according to the annual e-business report released by ForeSee Results and the University of Michigan's American Customer Satisfaction Index (ACSI).
Google's score sunk from 81 last year to 78 in 2007; a 3.7 percent decrease. In the same period, Yahoo raised its score from 76 to 79, up 6.8 percent.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
Advertising Breakdown by Industry, July and August 2007 |
Industry |
Total Impressions, |
Total Impressions, |
Change From |
| |
August 2007
(M) |
July 2007
(M) |
Previous Month
(%) |
| Automotive |
7,689.10 |
9,528.30 |
-19.3 |
| Business-to-business |
13,782.20 |
8,713.40 |
58.17 |
| Consumer goods |
10,253.10 |
8,558.50 |
19.8 |
| Entertainment |
10,954.30 |
8,927.40 |
22.7 |
| Financial services |
98,697.80 |
95,917.20 |
2.9 |
| Hardware and electronics |
6,687.10 |
5,412.20 |
23.56 |
| Health |
5,427.10 |
3,937.90 |
37.82 |
| Public services |
12,908.00 |
14,438.80 |
-10.6 |
| Retail goods and services |
51,026.60 |
46,351.50 |
10.09 |
| Software |
6,822.60 |
5,397.60 |
26.4 |
| Telecommunications |
26,741.70 |
19,514.00 |
37.04 |
| Travel |
9,223.90 |
8,863.20 |
4.07 |
| Web media |
77,386.30 |
69,272.10 |
11.71 |
| Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Type, August 2007 (M) |
Industry |
Flash, Generic |
Rich Media |
Sponsored Link |
| Automotive |
3,930.20 |
810.1 |
912.8 |
| Business-to-business |
755.8 |
41.4 |
11,728.90 |
| Consumer goods |
4,190.70 |
771.8 |
2,775.50 |
| Entertainment |
5,556.20 |
395.5 |
3,402.90 |
| Financial services |
20,365.70 |
602.5 |
3,292.70 |
| Hardware and electronics |
3,233.10 |
213.6 |
1,245.60 |
| Health |
2,359.20 |
158.3 |
1,515.20 |
| Public services |
2,439.00 |
46.1 |
2,480.40 |
| Retail goods and services |
6,802.80 |
369.1 |
20,232.90 |
| Software |
1,118.70 |
222.2 |
4,453.80 |
| Telecommunications |
12,102.90 |
187.1 |
2,108.90 |
| Travel |
2,501.10 |
123.6 |
3,505.00 |
| Web media |
9,797.60 |
183.6 |
26,034.10 |
| Source: Nielsen//NetRatings, 2007 |
To get maximum results through search engines, it is important to get your 'Search Engine Optimisation' done through a qualified professional.
Remember, every additional visitor to your site could be a potential customer!
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