According to a recent research conducted by Forrester Research, high-quality content is the number 1 reason cited by users for returning to their most frequently visited sites.

Indeed, according to a recent study carried out by Princeton Research Associates, the Internet is rapidly becoming viewed as a more important information source than the press or television.

The same survey revealed that Internet users believe information on the Web to be more interesting, fresher, in greater depth and easier to use than that available from other media:

The Princeton Research Associates survey also revealed several factors that users cited as crucial attributes for a site. These were adjudged to be more important than features such as Flash animations, online games and chat rooms:

• Fresh Content: Visitors regard outdated or stale information as a major negative.



• Content Quality: Badly presented or written content proved off-putting to users.



• Unique Content: Users want new information they cannot get elsewhere.



• Ease of Use: Visitors want to find content quickly or move on.



• High Relevance: Users require information that is pertinent to their interests

It is therefore obvious that as a web site administrator, you need to focus on getting the right content for your site, written by professionals who know best.

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