Sunday, February 18, 2018
Dubai Media City Confirms Support Of MENA Effie Awards 2017

Dubai Media City, the region's largest community dedicated to the media industry, today confirmed its support for the 9th edition of the MENA Effie Awards as a strategic sponsor. The event, which is set to take place on 15 November, at the Armani Pavilion -Downtown, will recognise best-in-class marketing practices across varied disciplines and categories in the Middle East region.

The awards ceremony is expected to attract more than 2,000 attendees from different sectors, including experts from the region's leading marketing companies. This year's MENA Effie Awards comprises 29 categories in all, including a new one titled 'Renaissance'.

Majed Al Suwaidi, Managing Director of Dubai Media City, said: "The dynamic media industry in the UAE is continually expanding to integrate latest global trends, concepts and practices as it steps up to meet the local and regional requirements of today's diverse business needs. Dubai and the UAE have worked relentlessly to develop and nurture the media industry and ensure the adoption of new skills and capabilities on a sustained basis. Dubai Media City's support as strategic sponsor of the MENA Effie Awards is testimony to our commitment to continue leading the industry's growth in line with the development goals of Dubai and the wider UAE."

During the MENA Effie Awards, Majed Al Suwaidi will present the award for 'The Most Effective Media Agency Office of the Year'.

Al Suwaidi added: "Over the years, Dubai Media City has succeeded in attracting global media brands, including new organisations, to base their offices and regional headquarters here. That we are witnessing year-on-year growth in the number of reputed international media houses and conglomerates at our hub reflects our success in shaping a competent and highly enabled media community, that fosters innovation and creativity in this region."

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