Search Engine Secrets
You need a strategy
First you need to pick a strategy that fits your web site. This will
matter immensely when choosing your keywords.
Our basic strategy is to create a specific keyword rich doorway page
for each major search engine. Then, we create a page which links to
all of these doorways. Then, submit that link page to the search engines
(we let the engines spider all of our doorway pages on their own).
Choosing your keywords
What do you want to come up first under? Which keywords? Which phrases?
Make a list. Now organize your list according to importance. Then,
go to Goto.com and use their keyword suggestion list. Start looking
up and paying special attention to how often each keyword is used
and what the best keyword combinations are (remember to use keyword
phrases and not individual keywords which are extremely hard to rank
in).
Meta tags
Meta tags give search engine robots more detailed information about
your web site. One major plus is that even though the search engines
can see them a visitor at your web site cannot!
Here is the basic syntax of a meta tag:
<html>
<head>
<title>Search Engine Secrets!</title>
<meta name="description" content="Vault your site
to the top with search engine secrets! Insider information that Infoseek
wants banned! Search Engine Secrets revealed.....">
<meta name="keywords" content="search engine secrets
web site positioning strategy tips tricks advice new stuff internet
secrets microsoft magellan infoseek web">
</head>
All you need to be concerned about is creating an effective description
that makes people want to click on your listing and go to your web
site.
ALT tag secret
You can use the ALT TAG to describe images and graphics on your site.
Here's how it looks:
<img src= "www.simplywebhosting.com/images/img1.jpg"
alt="describe your web page
using as many keywords as possible. Don't repeat any keyword over
3 times though!">
H1 tag secret
A title on your body text in a header format (large text) helps you
achieve the top rankings. Here's how it looks:
<H1 align="center">Affiliate Program Software for
Your Web Site</H1>
The H1 tags show that it is a number one header. A little smaller
header has an H2 tag...and so on. These tags in your body text help
you get those top rankings.
Link secret
When you link to a page using text with your keywords in them, it
gives you another boost. Try to have both your link title and the
page being linked to somehow involve the actual keyword phrase.
Here's how it will look:
<A HREF="http://www.simplywebhosting.com/affiliateprogramsoftware/index.htm">affiliate
program software</A>
This has the keyword phrase in the URL and in the link text itself.
This is a double whammy to improving your search engine rankings.
Page popularity secret
Have you ever seen a top page that just doesn't look like it deserves
it?
Well, now there is that unknown element. Most of the top search engines
now organize and rank pages not only according to their content, but
also according to how many people are linking to them. They believe
this helps improve their content and relevancy.
So, the trick is to link everyone of your doorway pages to each other
using small dot links at the bottom of all your pages.
If you have 500 doorway pages on all of your domains, they should
all have 500 dots at the bottom which link to each other. Just make
one list, and copy and paste to the bottom of every doorway page.
It will increase your rankings.
Keyword density secret
Your meta tags (and tricks) are not the only keys to achieving the
top 20 positions. How often your keyword is used throughout your body
text is another key. Try to use your keyword phrase 5 to 10 times
throughout 500 or so words on your doorway pages for best results.
The exact densities which work for each of the search engines change
every single month, so these numbers change constantly. This number
will probably be right for one to three of the search engines at all
times.
Keyword prominence secret
The closer you place the keywords to the front of your doorway page,
the better. They should be at the front of your title tag, your keyword
tags, and your description. You should have a H1 tag near the top
of the page with your keyword phrase. You should begin many of your
paragraphs in the body text with the keywords near the front.
My secret weapon
All of the above tips are a lot of work, so I let my computer do most
of the work for me. Web Position Gold can do all of the work above,
and much much more, for a cost less than the average "tiny"
banner campaign.
I couldn't live without it anymore.
To try Web Position Gold for free, simply go to the following site:
http://www.webpositiongold.com
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