The World’s Largest Creative Industries Festival, Cannes Lions, Celebrates Arab Content Creators In Its Official Programme For The First Time

23 Jun 2025 Uncategorized

In a milestone for global content creators representation, the 71st Cannes Lions festival in France has featured Arab digital content creators in its official programme for the first time since adding the content creators track. This regional recognition; strategically facilitated by regional consultancy Creator North; showcases creators whose platforms, voices, and communities are authentically rooted in the Arab world, signaling a fundamental shift in recognising the region’s narrative influence.

During the festival, three pioneering voices claimed the spotlight in an independent capacity and featured, Ahmed El Ghandour (Egypt), the science communicator who engages 7.8 million YouTube followers; Ahmed Al Basheer (Iraq), the political satirist behind The Albasheer Show with 22.5 million followers globally; and Haifa Bsessio (Palestine), the empowerment-focused storyteller featured at the Forbes 30/50 Summit and Nobel Peace Prize concert. Their presence reflects the strategic rise of the creator economy, which now encompasses over 1.5 million creators generating $300 million annually in the GCC alone.

Creator North’s blueprint for Arab content creators representation

This milestone resulted from a strategic partnership between Cannes Lions and Creator North; the pioneering consultancy helping to facilitate the Arab creator economy’s global ascent. As the region’s first agency dedicated exclusively to creator strategy and brand partnerships, Creator North designs culturally intelligent opportunities where authentic voices drive measurable impact and regional sectoral growth.

Commenting on the occasion, Waleed Laham, Founder and CEO of Creator North stated: “What we witnessed at Cannes Lions was not a symbolic presence, but a defining moment that confirms Arab content creators are now partners in shaping the global creative economy—not just because of their wide reach, but through the intellectual and creative value they bring to the global stage.”

Arab voices lead Cannes conversations as regional creator economy accelerates

During the Festival, the creators hosted two defining sessions with Ahmed El Ghandour engaging the ‘Terrace Stage’ audience with “The Future of Friendship,” a timely exploration of human connection in our digital age. Simultaneously, Haifa Bsessio and Ahmed Al Basheer commanded the ‘Creator Roof’ stage with “Stories That Survive: Creating Amid Crisis”; a resonant dialogue on transforming perspective into power through content born in challenging contexts.

This landmark participation mirrors the Arab creator economy’s impressive trajectory. Well established channels across the UAE, Saudi Arabia, and Egypt now deliver consistent 15%+ annual growth according to YouTube/Redseer, fueling a sector that is generating both GDP input and opportunity for creators and associated industries. This growth also reflects a fundamental shift in creators’ role; once viewed primarily as cultural connectors, they’ve quickly become essential components of the macro-economy. Global audiences and brands no longer treat them as intermediaries but as primary partners and destinations for insight. Anchored by the UAE’s advanced digital infrastructure, strategic investments, and progressive regulation, the country has cemented its status as a creative and global hub.

The world’s most influential creative gathering

Cannes Lions serves as the world’s most influential gathering for the creative communications industry, and the annual festival; which took place from 16-20 June 2025; convenes global brands, agencies, tech innovators, and creators to recognise boundary-pushing work, forecast industry trends, and shape the future of creative excellence through its curated stages and awards programmes.

Beyond visibility, this Cannes Lions milestone fundamentally recalibrates creative influence. Arab narratives; with their distinctive depth and resilience; are now essential architects of global creativity’s future, positioning the region’s voices at the very heart of progress.

AI Agents: Transforming Business ROI Landscape

21 Jun 2025 AI

Introduction: A New Era in Business ROI

Artificial Intelligence (AI) agents are increasingly becoming the backbone of modern business operations, transforming the return on investment (ROI) landscape across industries. These intelligent systems are not just tools; they are strategic assets that redefine how businesses achieve efficiency and innovation. As AI agents continue to evolve, their impact on business ROI is becoming more profound, offering unprecedented opportunities for growth and competitive advantage.

AI Agents: Eliminating Traditional Barriers

One of the most significant advantages AI agents offer is the ability to automate complex processes without the need for extensive coding knowledge. This is exemplified by platforms like Unstaked, which enables users to deploy AI agents effortlessly. By removing the need for Telegram moderators and Discord administrators, businesses can streamline operations and reduce costs. The projected ROI of tools like Unstaked, which is estimated at 2,700%, underscores the potential financial benefits of integrating AI agents into business frameworks.

Dynamic Automation: Bridging the Gap to Efficiency

AI agents are not just about simplification; they are about enhancing the entire operational workflow. The DRUID platform serves as a prime example of how AI agents can automate processes end-to-end, bridging the gap between static automation and dynamic action. These agents can adapt to specific business needs, allowing for seamless integration across systems and teams. This adaptability not only boosts efficiency but also maximizes the technological ROI by ensuring businesses can respond swiftly to market changes and demands.

Revolutionizing Sales and Customer Interaction

AI agents are also transforming the sales landscape, offering solutions that allow sales representatives to focus more on selling rather than administrative tasks. According to Persana AI, sales reps currently spend only 28% of their time on actual sales activities. By deploying AI sales agents, businesses can automate routine tasks, enhance customer interactions, and generate more personalized experiences. This leads to better customer connections and increased sales efficiency, directly impacting the bottom line and improving ROI.

Conclusion: Embracing the AI Revolution

As AI agents continue to evolve, their role in transforming business ROI becomes increasingly undeniable. From automating complex processes to enhancing customer interactions, AI agents are reshaping the business landscape in profound ways. The key to unlocking their full potential lies in embracing these technologies and integrating them into business strategies. As companies continue to adopt AI agents, they will not only see significant improvements in efficiency and productivity but also in their overall ROI. The future is bright for businesses willing to embrace AI, and the time to act is now.

How To Compare Vehicle Insurance UAE: Finding The Best Coverage In 2025

20 Jun 2025 Blog

Driving is a pleasurable experience when you have the right car insurance backing you up. With 2025 ushering in digital-first insurance platforms and personalized policy options, now more than ever, it’s essential to compare vehicle insurance UAE with a sharp eye to bag the most suitable coverage for your car.

Why Comparing Insurance Matters

Vehicle insurance in the UAE isn’t just a legal requirement, it’s your financial shield. Yet, not all policies are created equal. Some offer extensive coverage but come with hefty premiums, while others may skip critical add-ons that you might need. That’s why taking time to compare vehicle insurance in the UAE is more than just a good idea, it’s a smart financial move. With every passing year, the insurance landscape is seeing increased AI-driven assessments, usage-based policies and greener incentives. Providers are offering app-based claims tracking and real-time policy customization. With such innovation, it’s even more crucial to dig deeper when reviewing car insurance UAE options to ensure you’re getting value and relevant protection.

Key Factors to Compare

Here are some must-consider criteria when comparing car insurance UAE plans:

  1. Coverage Type: Decide between third-party liability and comprehensive coverage. Comprehensive policies may cost more, but they also offer more protection, including theft, natural disasters, and personal accident benefits.
  2. Add-On Features: Look for extras like roadside assistance, no-claims bonuses, and replacement vehicle options. These could make a huge difference during emergencies.
  3. Premium Costs vs. Deductibles: A lower premium might mean higher deductibles. Balance affordability with risk tolerance.
  4. Customer Reviews & Claims Process: A fast, hassle-free claims process is priceless. Check real reviews before making your choice.
  5. Network Garages: Ensure your provider has a wide network of approved garages near your home or office.
  6. Digital Experience: In 2025, convenience is key. Choose insurance marketplaces like Shory with user-friendly apps and websites for seamless policy management.

How to Begin

Start with online comparison websites like Shory specifically for the UAE market. Enter your vehicle plate number to explore the desired coverage, whether it’s third party or comprehensive. With Shory’s app or website, you will get a list of car insurance in UAE options customized for your needs. Don’t forget to go through your policy details and read the fine print.

Final Thoughts

In a digitally transforming era, knowledge is your greatest ally. When you compare vehicle insurance UAE, you’re not just saving money, you’re securing peace of mind. With reliable websites like Shory, you can easily make your decisions based on what suits your lifestyle, driving habits and future plans.

Whether you’re a daily commuter in Dubai or a weekend road-tripper, the right car insurance in UAE ensures you’re always protected, come what may.

About Shory:Shory is a leading Insurtech company in the UAE, specializing in digital insurance solutions that simplify the process of obtaining and managing insurance policies. Licensed by the Central Bank of the UAE (License Number 287), Shory partners with top insurance providers to offer customers a wide range of coverage options with transparent pricing and instant policy issuance. With a customer-first approach and innovative technology, Shory is transforming the entire insurance landscape in the UAE.

Contact Information:

Sarath Menon
SEO Specialist, Shory

Email: press@shory.com

Phone: 0564921752   

Mastercard And Enza Collaborate To Enable Fintech Innovation Across Africa

19 Jun 2025 Blog

Mastercard and enza – a payment solutions company –have collaborated to connect fintech companies across Africa to the Mastercard network.This collaboration will enable fintech players to build propositions on the enza platform thatserve both consumers and businesses with embedded Mastercard payment solutions capabilities. 

According to a report by the European Investment Bank, the number of fintech companies in Africa has nearly tripled since 2020. Many of these innovators focus on embedding payment services into broader solutions that tackle financial access, offering alternatives to legacy systems that often have a high cost to serve.

Fintech companies in Africa will now be able to easilyaccess the full suite of Mastercard services. The collaboration aims to reduce complexity and speed up time to market for emerging players building digital financial solutions across the continent.

“At Mastercard, we are focused on powering the fintech ecosystem by enabling access to our trusted global network. Through our work with enza, fintech innovators in Africa will be able to deploy embedded payment capabilities more efficiently – helping accelerate financial inclusion and the region’s digital transformation,” said Mete Guney, executive vice president, Market Development, EEMEA, Mastercard.

As part of the agreement, enza will host consumer and merchant accounts, manage integration with Mastercard’s network, and ensure high levels of security and system availability. Fintech companies can configure pre-paid or post-paid accounts, and issue physical or virtual Mastercard cards. For businesses, enza will enable acceptance of Mastercard payments across in-store, online and in-app channels.

“enza is on a mission to make digital payments more accessible and affordable across Africa, helping to build a more financially inclusive continent that is ready and able to compete globally.

Our collaboration with Mastercard leverages our existing relationship to more effectively serve the fintech community. Together, we will provide innovators with a platform capability that means they do not need to build this aspect of their proposition and can get to market with greater speed and security,”saidAndrew Key, Executive Director, enza.

Founded in 2023, enza is headquartered in Abu Dhabi, with regional offices in Egypt, South Africa and Nigeria. The company’s innovative payment infrastructure delivers the flexibility and agility needed to increase competitiveness, capitalize on new markets and develop new revenue streams through better serving consumer and business customers across Africa.

GetTransfer.com Joins Forces With Mastercard

11 Jun 2025 Blog

GetTransfer.com is excited to announce that it is now available through the Mastercard Business Bonus program, unlocking benefits for both its new and returning small business users across Europe.

The Mastercard Business Bonus program is designed to help small and medium-sized businesses save money and benefit from innovative resources and digital tools. 

Now, as a partner of the program, European small business entrepreneurs and travelers who use GetTransfer.com can enjoy special discounts on global travel when they pay with a Mastercard business card.

“We know many of our users are business owners or professionals traveling for work, and that they not only value comfort and personalized service whilst they travel but also for the chance to save money. By joining the Mastercard Business Bonus program, small businesses will be able to easily access these new benefits and savings with GetTransfer.com. We’re excited to support them with the comfort and additional features they need when traveling”.
— Alexander Sapov, Co-founder and CEO of GetTransfer.com

GetTransfer.com is the world’s leading platform for booking transfers and additional transportation services, operating in nearly every country.

GetTransfer.com continues to grow its network of trusted partners to enhance service quality, ensuring every trip is safer, more convenient, and more affordable.

Gulf Craft Ranks 13th Globally For Superyacht Deliveries Over 30 Meters In 2025

11 Jun 2025 Blog

Gulf Craft, one of the world’s leading fully integrated boat and yacht manufacturers, is proud to announce its placement at 13th position globally for the most superyachts over 30 meters (98 feet) delivered as of May 2025according to data provided by Boat PRO, the award-winning source of superyacht market intelligence. This milestone solidifies Gulf Craft’s status as a key player in the international superyacht industry.

The strong performance was driven by the growing global appeal of Gulf Craft’s Majesty Yachts and Nomad superyachts. These brands have firmly established themselves in key markets worldwide, offering semi-customed, high-performance vessels known for their innovation, comfort, and craftsmanship. “This achievement is a clear recognition of the global success of our Majesty and Nomad brands,” said Erwin Bamps, CEO of Gulf Craft Group. “It reflects the strength of our product offering, the trust and satisfaction of our international clientele, and the outstanding efforts of our entire team. We are confident that with the momentum we’ve built, our ranking will continue to improve every coming year.”

As Gulf Craft continues to expand its international footprint and invest in innovation and sustainability, this ranking underscores the company’s unwavering commitment to shaping the future of luxury yachting from the heart of the UAE.

M2M: The NEW Search Mantra

30 May 2025 Blog

Marketers have spent the past decade obsessing over Google rankings and social algorithms, and yes, those things have been important in how brands tell their story, find customers, and build loyalty.

Here is the gamechanger.

You are not just marketing to humans anymore.

For the entirety of your lifetime, you have only seen people sell to humans (B2C) or to businesses run by humans (B2B).

Artificial Intelligence is creating new rules of marketing. AI is not a passing tsunami. It is a permanent tectonic shift in the way we do business. AI is the new front door to your business for millions of consumers.

Google’s recently rolled out two new features that are changing how search works: AI Mode and AI Overviews.

AI Overviews are those AI-generated summaries that appear at the top of search results. About 30% of searches now trigger these, and they’re particularly common for longer questions. Instead of clicking through to websites, people are getting their answers directly from Google.

AI Mode is even more dramatic – it’s a separate tab that turns search into a conversation. Instead of the usual list of blue links, you get a ChatGPT-style interface that can handle complex questions and follow-ups. You either get mentioned in the AI response, or you’re invisible.

According to Sharad Agarwal, CEO of Cyber Gear, “You’re not just competing for attention; you’re competing for algorithmic favor. Your content needs to be optimized for engagement metrics that train prediction engines, not just humans.”

AI platforms and AI agents, the digital assistants that browse and actually do things powered by models like GPT-4o, Claude 3.7 Sonnet, and Gemini 2.5 Pro are increasingly becoming the gatekeepers between your business and potential customers.

AI agents are helping consumers all over the world find and interact with brands in new ways.

AI agents don’t have eyeballs and brains and hearts.

They have parsers and models and system prompts.

When an AI agent visits your site, it needs information. It’s looking for clean, accessible, structured data it can easily digest and present back to users. It’s looking for clear, organized content that they can gobble up and synthesize back to that human user.

The visual bells and whistles will be completely wasted on an AI.

These agents scrape, summarize, and synthesize the web to guide users to decisions. If your product information, docs, and CTAs aren’t structured, visible, and machine-readable, you’ll get leapfrogged by a competitor that is.

Become AI-visible. Now.

Contact Cyber Gear at https://www.cyber-gear.ai to be found!

eToro Enhances Long-Term Investing Offering With Launch Of Recurring Investments Feature

21 May 2025 Blog

Trading and investing platform eToro has enhanced its long-term investing offering for users in the UK, Europe and the UAE by enabling recurring investments.

eToro users can now set up an automated repeat purchase of an asset at regular time intervals, helping users to consistently contribute towards their investment goals. By setting up a recurring investment plan, users can free up the time of placing manual orders. The new feature is available for stocks, ETFs, and cryptoassets.

“The launch of recurring investments is the latest example of eToro’s commitment to expanding its long-term investing offering. The feature is designed to help investors reduce the impact of volatility by maintaining a consistent investment strategy, regardless of market fluctuations. By setting up regular buy orders as part of their budget, investors can consistently contribute towards their investment goals.” explains TuvalChomut, Chief Solutions Officer at eToro.

eToro’s recurring investments feature is available to eligible users in the UK, Europe and the UAE. Initial investment starts from USD$25, with a maximum of USD$5,000 per transaction and $25,000 in total transactions per month.

“Recurring investments are a key addition to our long-term investing offering, making it easier for users to build disciplined, sustainable strategies over time. This feature gives investors in the UAE a simple, automated way to stay consistent – no matter what the markets are doing. It’s another step forward in our mission to give people the tools they need to grow their wealth.” said George Naddaf, Managing Director MENA, eToro.

The addition of recurring investments is one of several recent launches from eToro. The platform has also unveiled a range of new portfolio tools designed to help users diversify and make more informed investment decisions. Recurring investments will also be available for stocks listed on the Abu Dhabi Securities Exchange and the Dubai Financial Market.

American Express Middle East Celebrates 30 Years Of The Platinum Card® With New Exclusive Benefits

16 May 2025 Blog

American Express Middle East is celebrating the 30th anniversary of The Platinum Card® in the region unveiling exclusive benefits designed to align with the evolving aspirations of its Card Members.

To celebrate this milestone, Platinum Card Members are invited to enjoy two exclusive benefits until December 31, 2025 —a new dining experience and an enhanced retail offer, providing even greater value:

  • Platinum Card Members can enjoy up to US$200 dining credit per year at more than 300 restaurants across the UAE, Qatar, Bahrain, Oman, and Kuwait.
  • Platinum Card Memberswith a passion for fashioncan now enjoy a US$200 statement credit per year at Net-A-Porter and Mr. Porter—double the previous value ofUS$100).

All new Platinum Card Members who successfully apply for and receive their Card in 2025 will also enjoy a welcome offer of a statement credit of up to US$250 and a bonus of up to 50,000 Membership Rewards® points. 

“For 30 years, ThePlatinum Cardhas set the bar for premium cards in the Middle East,” said Mazin Khoury, CEO at American Express Middle East& North Africa. “We’re marking this milestone by introducing exclusiveCard benefits across dining andretail, designed to enhance the lifestyle of Platinum Card Members andconnecting them to what they love.”

Three Decades of Defining Premium Experiences

While the new benefits celebrate the 30th anniversary of The Platinum Card®, its legacy in the Middle East over the past three decades remains defined by a suite of existing premium privileges. These benefits reaffirm ThePlatinum Card’s commitment to delivering convenienceand extraordinary experiences for Card Members.

  • Complimentary Airport Lounge Access:Eligible Card Members can access over 1,400 airport lounges worldwide through the American Express Global Lounge Collection.
  • Comprehensive Insurance Coverage: Offers up to US$1 million in travel insurance coverage.
  • 24/7 Concierge Service: Dedicated concierge service available 24/7 to assist with travel planning, reservations, and more.
  • Fine Hotels + Resorts Program:Exclusive benefits in 1,600 properties worldwide such as daily breakfast for two, room upgrade upon arrival when available, $100 credit towards eligible charges (which vary by property), guaranteed 4pm late checkout, and noon check-in when available.
  • Membership Rewards Program: Points never expire and can be redeemed across a wide range of partners. Points can also be used toward eligible purchase made on the Card and can be used for redemption atany time.

Discover the exclusive benefits of the American Express Platinum Card:https://www.americanexpress.ae/en-ae/cards/the-american-express-platinum-credit-card/

Terms and Conditions apply.

Gulf Capital Announces Its Full Exit From Its Oil And Gas Logistics Platform, Kuiper Group, Through A Strategic Sale To India-Listed Asian Energy Services

10 May 2025 Blog

Gulf Capital, one of the largest private equity firms investing from the GCC to the rest of Asia, announced today its full exit from Kuiper Group, in a strategic sale transaction to Asian Energy Services, an Indian company listed on the Bombay Stock Exchange and the National Stock Exchange of India Ltd. The transaction comes on the heels of the previous successful sale of Kuiper’s Australian operation in a carve-out management buyout in Q3 last year.

Asian Energy Services Limited, which is an Indian leading integrated service provider to the energy and mining sectors, acquired 100% stake in Kuiper Group, from both Gulf Capital and the founders of Kuiper and OCB Oilfield Services. The acquisition, which will be funded through a combination of internal accruals and debt, is expected to be completed within the next two months. 

Upon the initial acquisition of the leading Dubai-based Oil & Gas offshore crew provider, OCB Oilfield Services, Gulf Capital worked closely with the management team to expand across the fast growing Asian markets. This led to the acquisition of Singapore-based Kuiper International, a dominant player in the offshore construction and maintenance services sector.  Gulf Capital has developed a long track record of building pan-Asian leaders through a mix of bolt-on acquisitions and organic growth.

Richard Dallas, Senior Managing Director at Gulf Capital, said: “We built in Kuiper Group a leading international energy business services platform, together with the management team. Kuiper Group has become a global leader and has presence today in more than 15 Asian, Middle Eastern, and African countries. This offers the new strategic buyer, Asian Energy Services, the opportunity to scale its operations, access a larger addressable market, and support its long-term growth plans.”

During Gulf Capital’s holding period, Kuiper Group has implemented a growth programme which focused on significant diversification in customer base, service capabilities, and geographical coverage. The Kuiper Group has recorded revenue of approximately US$ 68 million in year ending December 2024 and is a profitable business, further strengthening the strategic value of the acquisition.

Commenting on this, Mr Kapil Garg, Managing Director, Asian Energy Services Limited said, “The acquisition of Kuiper Group marks a pivotal milestone in Asian Energy Services’ journey to expand its footprint across key energy markets in the Middle East and Southeast Asia. This strategic move enables us to participate more actively in global energy projects and establish a scalable, future-ready platform for long-term growth. Kuiper Group’s strong presence in these regions will serve as a foundation for Asian Energy to broaden its integrated O&M services offering. We also aim to support and grow Kuiper’s existing business. I warmly welcome Kuiper’s management team and employees to the Asian Energy family and look forward to working together following the completion of the acquisition.”

Alvaro Abella, Managing Director at Gulf Capital, said: “The exit to Asian Energy Services will support Kuiper in solidifying its position across the 15 markets where it operates and further afield. During our holding period, we have managed to grow the topline significantly and double the geographic footprint. Now, Kuiper, in partnership with Asian Energy Services, is poised for further growth and success.”

Simon Cooper, Finance Operating Partner at Gulf Capital, concluded: “We are proud of the transformation and growth Kuiper has undergone during our investment period—from a regional manpower provider to a highly-scalable, global operator with robust governance and commercial discipline. This transaction with Asian Energy Services represents a strategic fit that unlocks long-term potential for Kuiper’s management team and their global client base. It also reflects Gulf Capital’s ability to identify, grow, and exit high-quality platforms in the energy services space through hands-on value creation, internationalisation and disciplined execution.”

Arabic Press Release

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