How to maintain accurate listings information in a world that has moved way beyond the yellow pages!<\/p>\n
Being found when consumers are ready to connect is critical. In today\u2019s digital marketplace it is imperative that location data is managed in the local marketplace and across key business discovery platforms. People might constantly be online, they might be sharing details of their lives with personalities across the world, but ultimately people are local. They shop local. They eat local. They live local. That means that no matter how big or small our world becomes, local will continue to be the operative word when it comes to local online presence.<\/p>\n
Here are the \u2018Top 10\u2019 most popular navigation platforms:<\/p>\n
1.\tGoogle Maps
\n2.\tApple Maps
\n3.\tFactual
\n4.\tTomTom Maps
\n5.\tOpenStreetMap
\n6.\tFacebook Local
\n7.\tHere Maps
\n8.\tFoursquare
\n9.\tWhat3words ID
\n10.\t2GIS.ae<\/p>\n
For starters, every self-respecting business needs to claim their business listing on Google. The following information should be submitted for listings:<\/p>\n
\u2022\tBusiness Name
\n\u2022\tDetailed Address
\n\u2022\tExact Map Pin (geocode)
\n\u2022\tPhone Number
\n\u2022\tWebsite URL
\n\u2022\tOperating Hours
\n\u2022\tCategory of Business
\n\u2022\tPhotos and logo
\n\u2022\tBusiness information<\/p>\n
Location intelligence can help businesses reduce their operating costs, increase asset utilization, optimize margins and improve customer service. <\/p>\n
Here are a few distinct benefits of mapping your business online:<\/p>\n
\u2022\tIncreased brand recognition
\n\u2022\tIncreased customer footfall
\n\u2022\tIncreased sales per location
\n\u2022\tIncreased local search rank
\n\u2022\tData insights & reporting
\n\u2022\tKeep your digital presence fresh with real-time updates
\n\u2022\tTrack the performance of your listings<\/p>\n
Most online experiences between a customer and a business begin with a search engine. People who search on their mobile phones for your business have a high intent of making a purchase. According to research, 76% of people say to visit a store after looking up information and 28% make a purchase afterwards. Location proximity is a decisive factor for customers who are looking for nearby places to dine and shop.<\/p>\n