IGTV and feed videos will now be one format. You can still upload videos in the same way from the camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.<\/p>\n\n\n\n
We\u2019re also introducing new features like trimming, filters and people and location tagging.<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\nCreators can continue to cross-post their videos through Stories and share via direct message. Using all our surfaces provides multiple ways for creators to tell their stories and engage with their communities. Video previews in feed will now be 60 seconds long, unless the video is eligible for ads \u2014 in which case, the preview will still be 15 seconds.<\/p>\n\n\n\n
“As a creator, I think there shouldn’t be a divide between video formats on Instagram; feed video and IGTV should be just video. When a person is looking for content to watch online they’re never specifically looking for long format or short format, they’re just looking to watch videos and be entertained. I’m glad I now won’t need to navigate to so many different surfaces to watch things on Instagram.” – <\/em>@henrytado<\/em><\/a><\/p>\n\n\n\n The new Video tab will be the home for this combined video format, making it easier for people to find content from creators they love. When watching videos on Instagram, viewers can tap anywhere on the video to enter fullscreen. They will also have the option to keep scrolling to discover new video content from creators that may interest them.<\/p>\n\n\n\n To make it easier to understand how videos are performing, we\u2019re merging feed post insights and video insights into one combined metric for businesses and creators.<\/p>\n\n\n\nNew Ways to View and Analyze Videos<\/em><\/strong><\/h3>\n\n\n\n
Reach New Audiences with Video Ads<\/em><\/strong><\/h3>\n\n\n\n