The World’s Largest Creative Industries Festival, Cannes Lions, Celebrates Arab Content Creators In Its Official Programme For The First Time

23 Jun 2025 Uncategorized

In a milestone for global content creators representation, the 71st Cannes Lions festival in France has featured Arab digital content creators in its official programme for the first time since adding the content creators track. This regional recognition; strategically facilitated by regional consultancy Creator North; showcases creators whose platforms, voices, and communities are authentically rooted in the Arab world, signaling a fundamental shift in recognising the region’s narrative influence.

During the festival, three pioneering voices claimed the spotlight in an independent capacity and featured, Ahmed El Ghandour (Egypt), the science communicator who engages 7.8 million YouTube followers; Ahmed Al Basheer (Iraq), the political satirist behind The Albasheer Show with 22.5 million followers globally; and Haifa Bsessio (Palestine), the empowerment-focused storyteller featured at the Forbes 30/50 Summit and Nobel Peace Prize concert. Their presence reflects the strategic rise of the creator economy, which now encompasses over 1.5 million creators generating $300 million annually in the GCC alone.

Creator North’s blueprint for Arab content creators representation

This milestone resulted from a strategic partnership between Cannes Lions and Creator North; the pioneering consultancy helping to facilitate the Arab creator economy’s global ascent. As the region’s first agency dedicated exclusively to creator strategy and brand partnerships, Creator North designs culturally intelligent opportunities where authentic voices drive measurable impact and regional sectoral growth.

Commenting on the occasion, Waleed Laham, Founder and CEO of Creator North stated: “What we witnessed at Cannes Lions was not a symbolic presence, but a defining moment that confirms Arab content creators are now partners in shaping the global creative economy—not just because of their wide reach, but through the intellectual and creative value they bring to the global stage.”

Arab voices lead Cannes conversations as regional creator economy accelerates

During the Festival, the creators hosted two defining sessions with Ahmed El Ghandour engaging the ‘Terrace Stage’ audience with “The Future of Friendship,” a timely exploration of human connection in our digital age. Simultaneously, Haifa Bsessio and Ahmed Al Basheer commanded the ‘Creator Roof’ stage with “Stories That Survive: Creating Amid Crisis”; a resonant dialogue on transforming perspective into power through content born in challenging contexts.

This landmark participation mirrors the Arab creator economy’s impressive trajectory. Well established channels across the UAE, Saudi Arabia, and Egypt now deliver consistent 15%+ annual growth according to YouTube/Redseer, fueling a sector that is generating both GDP input and opportunity for creators and associated industries. This growth also reflects a fundamental shift in creators’ role; once viewed primarily as cultural connectors, they’ve quickly become essential components of the macro-economy. Global audiences and brands no longer treat them as intermediaries but as primary partners and destinations for insight. Anchored by the UAE’s advanced digital infrastructure, strategic investments, and progressive regulation, the country has cemented its status as a creative and global hub.

The world’s most influential creative gathering

Cannes Lions serves as the world’s most influential gathering for the creative communications industry, and the annual festival; which took place from 16-20 June 2025; convenes global brands, agencies, tech innovators, and creators to recognise boundary-pushing work, forecast industry trends, and shape the future of creative excellence through its curated stages and awards programmes.

Beyond visibility, this Cannes Lions milestone fundamentally recalibrates creative influence. Arab narratives; with their distinctive depth and resilience; are now essential architects of global creativity’s future, positioning the region’s voices at the very heart of progress.

AI Agents: Transforming Business ROI Landscape

21 Jun 2025 AI

Introduction: A New Era in Business ROI

Artificial Intelligence (AI) agents are increasingly becoming the backbone of modern business operations, transforming the return on investment (ROI) landscape across industries. These intelligent systems are not just tools; they are strategic assets that redefine how businesses achieve efficiency and innovation. As AI agents continue to evolve, their impact on business ROI is becoming more profound, offering unprecedented opportunities for growth and competitive advantage.

AI Agents: Eliminating Traditional Barriers

One of the most significant advantages AI agents offer is the ability to automate complex processes without the need for extensive coding knowledge. This is exemplified by platforms like Unstaked, which enables users to deploy AI agents effortlessly. By removing the need for Telegram moderators and Discord administrators, businesses can streamline operations and reduce costs. The projected ROI of tools like Unstaked, which is estimated at 2,700%, underscores the potential financial benefits of integrating AI agents into business frameworks.

Dynamic Automation: Bridging the Gap to Efficiency

AI agents are not just about simplification; they are about enhancing the entire operational workflow. The DRUID platform serves as a prime example of how AI agents can automate processes end-to-end, bridging the gap between static automation and dynamic action. These agents can adapt to specific business needs, allowing for seamless integration across systems and teams. This adaptability not only boosts efficiency but also maximizes the technological ROI by ensuring businesses can respond swiftly to market changes and demands.

Revolutionizing Sales and Customer Interaction

AI agents are also transforming the sales landscape, offering solutions that allow sales representatives to focus more on selling rather than administrative tasks. According to Persana AI, sales reps currently spend only 28% of their time on actual sales activities. By deploying AI sales agents, businesses can automate routine tasks, enhance customer interactions, and generate more personalized experiences. This leads to better customer connections and increased sales efficiency, directly impacting the bottom line and improving ROI.

Conclusion: Embracing the AI Revolution

As AI agents continue to evolve, their role in transforming business ROI becomes increasingly undeniable. From automating complex processes to enhancing customer interactions, AI agents are reshaping the business landscape in profound ways. The key to unlocking their full potential lies in embracing these technologies and integrating them into business strategies. As companies continue to adopt AI agents, they will not only see significant improvements in efficiency and productivity but also in their overall ROI. The future is bright for businesses willing to embrace AI, and the time to act is now.

How To Compare Vehicle Insurance UAE: Finding The Best Coverage In 2025

20 Jun 2025 Blog

Driving is a pleasurable experience when you have the right car insurance backing you up. With 2025 ushering in digital-first insurance platforms and personalized policy options, now more than ever, it’s essential to compare vehicle insurance UAE with a sharp eye to bag the most suitable coverage for your car.

Why Comparing Insurance Matters

Vehicle insurance in the UAE isn’t just a legal requirement, it’s your financial shield. Yet, not all policies are created equal. Some offer extensive coverage but come with hefty premiums, while others may skip critical add-ons that you might need. That’s why taking time to compare vehicle insurance in the UAE is more than just a good idea, it’s a smart financial move. With every passing year, the insurance landscape is seeing increased AI-driven assessments, usage-based policies and greener incentives. Providers are offering app-based claims tracking and real-time policy customization. With such innovation, it’s even more crucial to dig deeper when reviewing car insurance UAE options to ensure you’re getting value and relevant protection.

Key Factors to Compare

Here are some must-consider criteria when comparing car insurance UAE plans:

  1. Coverage Type: Decide between third-party liability and comprehensive coverage. Comprehensive policies may cost more, but they also offer more protection, including theft, natural disasters, and personal accident benefits.
  2. Add-On Features: Look for extras like roadside assistance, no-claims bonuses, and replacement vehicle options. These could make a huge difference during emergencies.
  3. Premium Costs vs. Deductibles: A lower premium might mean higher deductibles. Balance affordability with risk tolerance.
  4. Customer Reviews & Claims Process: A fast, hassle-free claims process is priceless. Check real reviews before making your choice.
  5. Network Garages: Ensure your provider has a wide network of approved garages near your home or office.
  6. Digital Experience: In 2025, convenience is key. Choose insurance marketplaces like Shory with user-friendly apps and websites for seamless policy management.

How to Begin

Start with online comparison websites like Shory specifically for the UAE market. Enter your vehicle plate number to explore the desired coverage, whether it’s third party or comprehensive. With Shory’s app or website, you will get a list of car insurance in UAE options customized for your needs. Don’t forget to go through your policy details and read the fine print.

Final Thoughts

In a digitally transforming era, knowledge is your greatest ally. When you compare vehicle insurance UAE, you’re not just saving money, you’re securing peace of mind. With reliable websites like Shory, you can easily make your decisions based on what suits your lifestyle, driving habits and future plans.

Whether you’re a daily commuter in Dubai or a weekend road-tripper, the right car insurance in UAE ensures you’re always protected, come what may.

About Shory:Shory is a leading Insurtech company in the UAE, specializing in digital insurance solutions that simplify the process of obtaining and managing insurance policies. Licensed by the Central Bank of the UAE (License Number 287), Shory partners with top insurance providers to offer customers a wide range of coverage options with transparent pricing and instant policy issuance. With a customer-first approach and innovative technology, Shory is transforming the entire insurance landscape in the UAE.

Contact Information:

Sarath Menon
SEO Specialist, Shory

Email: press@shory.com

Phone: 0564921752   

Mastercard And Enza Collaborate To Enable Fintech Innovation Across Africa

19 Jun 2025 Blog

Mastercard and enza – a payment solutions company –have collaborated to connect fintech companies across Africa to the Mastercard network.This collaboration will enable fintech players to build propositions on the enza platform thatserve both consumers and businesses with embedded Mastercard payment solutions capabilities. 

According to a report by the European Investment Bank, the number of fintech companies in Africa has nearly tripled since 2020. Many of these innovators focus on embedding payment services into broader solutions that tackle financial access, offering alternatives to legacy systems that often have a high cost to serve.

Fintech companies in Africa will now be able to easilyaccess the full suite of Mastercard services. The collaboration aims to reduce complexity and speed up time to market for emerging players building digital financial solutions across the continent.

“At Mastercard, we are focused on powering the fintech ecosystem by enabling access to our trusted global network. Through our work with enza, fintech innovators in Africa will be able to deploy embedded payment capabilities more efficiently – helping accelerate financial inclusion and the region’s digital transformation,” said Mete Guney, executive vice president, Market Development, EEMEA, Mastercard.

As part of the agreement, enza will host consumer and merchant accounts, manage integration with Mastercard’s network, and ensure high levels of security and system availability. Fintech companies can configure pre-paid or post-paid accounts, and issue physical or virtual Mastercard cards. For businesses, enza will enable acceptance of Mastercard payments across in-store, online and in-app channels.

“enza is on a mission to make digital payments more accessible and affordable across Africa, helping to build a more financially inclusive continent that is ready and able to compete globally.

Our collaboration with Mastercard leverages our existing relationship to more effectively serve the fintech community. Together, we will provide innovators with a platform capability that means they do not need to build this aspect of their proposition and can get to market with greater speed and security,”saidAndrew Key, Executive Director, enza.

Founded in 2023, enza is headquartered in Abu Dhabi, with regional offices in Egypt, South Africa and Nigeria. The company’s innovative payment infrastructure delivers the flexibility and agility needed to increase competitiveness, capitalize on new markets and develop new revenue streams through better serving consumer and business customers across Africa.

GetTransfer.com Joins Forces With Mastercard

11 Jun 2025 Blog

GetTransfer.com is excited to announce that it is now available through the Mastercard Business Bonus program, unlocking benefits for both its new and returning small business users across Europe.

The Mastercard Business Bonus program is designed to help small and medium-sized businesses save money and benefit from innovative resources and digital tools. 

Now, as a partner of the program, European small business entrepreneurs and travelers who use GetTransfer.com can enjoy special discounts on global travel when they pay with a Mastercard business card.

“We know many of our users are business owners or professionals traveling for work, and that they not only value comfort and personalized service whilst they travel but also for the chance to save money. By joining the Mastercard Business Bonus program, small businesses will be able to easily access these new benefits and savings with GetTransfer.com. We’re excited to support them with the comfort and additional features they need when traveling”.
— Alexander Sapov, Co-founder and CEO of GetTransfer.com

GetTransfer.com is the world’s leading platform for booking transfers and additional transportation services, operating in nearly every country.

GetTransfer.com continues to grow its network of trusted partners to enhance service quality, ensuring every trip is safer, more convenient, and more affordable.

Gulf Craft Ranks 13th Globally For Superyacht Deliveries Over 30 Meters In 2025

11 Jun 2025 Blog

Gulf Craft, one of the world’s leading fully integrated boat and yacht manufacturers, is proud to announce its placement at 13th position globally for the most superyachts over 30 meters (98 feet) delivered as of May 2025according to data provided by Boat PRO, the award-winning source of superyacht market intelligence. This milestone solidifies Gulf Craft’s status as a key player in the international superyacht industry.

The strong performance was driven by the growing global appeal of Gulf Craft’s Majesty Yachts and Nomad superyachts. These brands have firmly established themselves in key markets worldwide, offering semi-customed, high-performance vessels known for their innovation, comfort, and craftsmanship. “This achievement is a clear recognition of the global success of our Majesty and Nomad brands,” said Erwin Bamps, CEO of Gulf Craft Group. “It reflects the strength of our product offering, the trust and satisfaction of our international clientele, and the outstanding efforts of our entire team. We are confident that with the momentum we’ve built, our ranking will continue to improve every coming year.”

As Gulf Craft continues to expand its international footprint and invest in innovation and sustainability, this ranking underscores the company’s unwavering commitment to shaping the future of luxury yachting from the heart of the UAE.

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